Designer Clothing Guide

G Star Raw - Brand History.
To understand the brand history behind G Star Raw, one must look back a couple decades. Founded in 1989 in the Netherlands, G Star Raw has become one of the world's foremost producers of fashionable urban clothing. The brand history started as Gap Star but changed its name after going global with its popular clothing line.

G Star Raw utilizes its brand history by specializing in raw denim. The line uses untreated and unwashed denim to establish its presence in the fashion world and segment itself from other trends. This use of denim has made the products some of the most sought-after in the world, with a number of different styles and designs that are worn by celebrities and sports stars of all walks of life.

The brand history is heavily inspired by vintage military apparel. G Star Raw uses different designs from militaries and armed forces from all over the world. Some of the most impressive features to the line include zippered arm pockets on jackets and shirts and special pockets designed to hold mobile phones and small devices such as iPods.

In Europe, the brand history has been treasured by many fashion-conscious individuals and commentators. A number of runways modelling in New York's Fashion Week in 2008 also included G Star Raw wardrobe. The style was used to accent the feeling throughout the country during a period of social, political and economic upheaval.

G Star Raw has a store located in New York City which greatly accents its brand history. In the Fall Winter of 2007, the company introduced the first styles of its footwear line which has become very popular in the fashion world.